I’m Lisa Schoder, Head Of Marketing For The Ford Focus ST, Ask Me Anything

**Chad** · 05-03-2012, 09:19 AM

Check this out, post fast

I'm Lisa Schoder, Head Of Marketing For The Ford Focus ST, Ask Me Anything

You got to post the questions in the comments box

EDIT

Well the interview is over, but you can still read all of questions and comments.

**MacAttack** · 05-03-2012, 10:17 AM

Son of a

, I can't believe I missed it!
Then again, I'd need some time to figure out everything I'd want to ask.

Sent from my iPhone using Tapatalk

**Beardly Parrish** · 05-03-2012, 10:43 AM

I really wanted to ask her why not Sterling Grey Metallic or Kona Blue. I was really hoping for Sterling Grey Metallic.

**STephan** · 05-03-2012, 02:12 PM

off the inverview. lisa should do a photo shooting

sexy lisa + sexy ST

**Craig9080** · 05-03-2012, 07:16 PM

She talked allot...said very little we didnt know.

Screw some marketing face, let us talk to an engineer!!!

**2phun** · 05-03-2012, 07:29 PM

"With regards to the wagon -- never say never!"
Hmm, might be a two-ST family before this is all said and done!

**Chad** · 05-03-2012, 07:47 PM

Originally Posted by 2phun

"With regards to the wagon -- never say never!"
Hmm, might be a two-ST family before this is all said and done!

I hope so, it will change my plans in regards to which model I purchase.

**dem778** · 05-03-2012, 08:33 PM

Originally Posted by Craig9080

She talked allot...said very little we didnt know.

Screw some marketing face, let us talk to an engineer!!!

I have spoken to her myself and she is very intelligent. Before she was the Ford ST Brand Manager she was a Vehicle Dynamics Engineer, so you are hearing from an engineer. Everyone has to realize that she can only say certain things that are decided on by her upper management. Be lucky they even have someone doing this. I've never seen another manufacturer go to this length before.

**Craig9080** · 05-03-2012, 09:20 PM

Originally Posted by dem778

I have spoken to her myself and she is very intelligent. Before she was the Ford ST Brand Manager she was a Vehicle Dynamics Engineer, so you are hearing from an engineer. Everyone has to realize that she can only say certain things that are decided on by her upper management. Be lucky they even have someone doing this. I've never seen another manufacturer go to this length before.

In that case - FORD: Stop with the rules and let the lady speak!!!

**STephan** · 05-04-2012, 02:59 AM

I guess some of you are seeing not the truth why Ford send us Lisa. Lisa is the Wall between the community and Ford.
Ford´s marketing strategy for the ST has failed. after they was aware of that, they send Lisa to us, and sorry but, i guess 90% of ST buyers would be men! so send a litlle sweet sexy women, looking like a girl, and let she talk some little informations while she´s butter us up.

true or not?